摘要 : Despite the increasing connectivity between consumers and the large volume of social shares supported by digital technologies, there is an absence of research systematically investigating how firms can design promotional incentive... 展开
作者 | Sun~ Tianshu Viswanathan~ Siva Huang~ Ni Zheleva~ Elena |
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作者单位 | |
期刊名称 | 《MIS quarterly》 |
页码/总页数 | 789-820 / 32 |
语种 | 英语 |
关键词 | Social sharing incentive design social promotion randomized field experiment online experiments |
DOI | 10.25300/MISQ/2021/15352 |
馆藏号 | TB-097 |