摘要 : In this essay, we examine how retailers can use data to make better decisions and hence, improve their performance. We have been studying retail operations for over two decades and have witnessed many, and been personally involved... 展开
作者 | Fisher~ Marshall Raman~ Ananth |
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作者单位 | |
期刊名称 | 《Production and operations management》 |
页码/总页数 | 1665-1669 / 5 |
语种/中图分类号 | 英语 / C93 |
关键词 | retailing inventory pricing assortment big data |
DOI | 10.1111/poms.12846 |
馆藏号 | C-152 |