摘要 : Managers often use music as a marketing tool. For example, in advertising, they use music to intensify emotions; in service settings, they use slow music to boost relaxation and classical music to convey sophistication. In this ar... 展开
作者 | Huang~ Xun (Irene) Labroo~ Aparna A. |
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作者单位 | |
期刊名称 | 《Journal of Marketing》 |
页码/总页数 | 130-143 / 14 |
语种 | 英语 |
关键词 | healthy choice moral judgment music pitch sensory marketing |
DOI | 10.1177/0022242918813577 |
馆藏号 | F-184 |