摘要 : Despite the common belief that knowledge sharing in new product development (NPD) teams is beneficial, empirical findings are mixed. We adopt a microfoundations perspective and draw from the socio-cognitive theory to propose a mod... 展开
作者 | Tang~ Yihui (Elina) Marinova~ Detelina |
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作者单位 | |
期刊名称 | 《Journal of the Academy of Marketing Science》 |
页码/总页数 | 288-307 / 20 |
语种 | 英语 |
关键词 | New product development NPD B2B Customer knowledge Knowledge sharing Shared knowledge Socio-cognitive theory Team Diagnostic |
DOI | 10.1007/s11747-019-00646-w |
馆藏号 | f-352 |