摘要 : Problem definition: We study a retailer's category management strategy and interactions with its supply chain partners in a setting in which increasing the store brand (SB) market share in a focal category improves the retailer's ... 展开
作者 | Alan~ Yasin Kurtulus~ Mumin Wang~ Chunlin |
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作者单位 | |
期刊名称 | 《Manufacturing and service operations management》 |
页码/总页数 | 620-635 / 16 |
语种/中图分类号 | 英语 / C93 |
关键词 | store brand retail operations category management pricing assortment |
DOI | 10.1287/msom.2018.0714 |
馆藏号 | C-030 |