摘要 : This paper investigates the dynamic effects of price promotions in a retail setting through the use of a large-scale field experiment varying the promotion depths of 170 products across 17 categories in 10 supermarkets of a major ... 展开
作者 | Elberg~ Andres Gardete~ Pedro M. Macera~ Rosario Noton~ Carlos |
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作者单位 | |
期刊名称 | 《Quantitative marketing and economics》 |
页码/总页数 | 1-58 / 58 |
语种 | 英语 |
关键词 | Price promotions Dynamic effects Consumer search Bertrand supertraps Field experiments |
DOI | 10.1007/s11129-018-9205-5 |
馆藏号 | F-274 |