摘要 : Retailers routinely allow consumers to negotiate a discount off the posted price for big-ticket items such as home appliances and automobiles, and on online platforms such as Amazon and eBay. The profitability of such a strategy, ... 展开
作者 | Pranav Jindal Peter Newberry |
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期刊名称 | 《Journal of marketing research》 |
页码/总页数 | 832-851 / 20 |
语种 | 英语 |
关键词 | bargaining bargaining costs fixed pricing Nash equilibrium price discrimination |
DOI | 10.1177/0022243718818451 |
馆藏号 | F-166 |