摘要 : Although it seems intuitive for firms to leverage social connections and interactions to influence consumers' goal attainment and spending, the authors present a caveat of such strategies. Using two large-scale data sets with more... 展开
作者 | Zhang~ Cheng Phang~ Chee Wei Wu~ Qingsheng Luo~ Xueming |
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作者单位 | |
期刊名称 | 《Journal of Marketing》 |
页码/总页数 | 132-155 / 24 |
语种/中图分类号 | 英语 / f |
关键词 | social connections social interactions goal attainment spending nonlinear effects |
DOI | 10.1509/jm.16.0038 |
馆藏号 | F-184 |