摘要 : Purpose - This paper aims to propose an online and on-site cyclical learning model (OOCLM). It considers how combining digital applications can promote a museum's virtuous learning cycle between online and on-site spaces for child... 展开 Purpose - This paper aims to propose an online and on-site cyclical learning model (OOCLM). It considers how combining digital applications can promote a museum's virtuous learning cycle between online and on-site spaces for children. Design/methodology/approach - A practical cyclical learning service has been successfully implemented in a science museum in Taiwan. This provides a thematic game-based learning environment, allowing all the children to create their unique museum experiences before, during and after their visit. A questionnaire was developed to examine the children's perceptions of the OOCLM to ascertain whether they were satisfied with the pre-visit, on-site visit and post-visit services offered. Findings - The learning model considered the contextual factors that influence digital applications in museums. The digital and physical resources are well integrated, and the museum's online and on-site services are linked to effectively promote children's cyclical learning. Practical implications - The results show that most of the children highly appreciated the learning model. The model presents an interactive learning environment for children's cyclical learning and repeat visits. Originality/value - The OOCLM considers the related contextual influences of digital applications in museum learning; it effectively bridges the museum's online and on-site services to promote the museum's virtuous learning cycle and long-term museum learning resource management. This study provides a benchmark example to develop sustainable cyclical learning services for target visitor groups and to motivate their long-term interaction with the museum. 收起