摘要 : Of the many proposals to reverse the obesity epidemic, the most contentious is the use of price-based interventions such as the fat tax. Previous investigations of the efficacy of such initiatives in altering consumption behavior ... 展开
作者 | Khan~ Romana Misra~ Kanishka Singh~ Vishal |
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作者单位 | |
期刊名称 | 《Marketing Science》 |
页码/总页数 | 10-26 / 17 |
语种/中图分类号 | 英语 / F7 |
关键词 | fat tax obesity elasticity milk pricing quasi experiment |
DOI | 10.1287/mksc.2015.0917 |
馆藏号 | F-066 |