摘要 : The study details why and how product reviews from consumer opinion platforms affect individual users' brand buying behavior. Drawing on social theories, the authors predict that consumers' perceptions of other consumers' product ... 展开
作者 | Boris Bartikowski Gianfranco Walsh |
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作者单位 | |
期刊名称 | 《Electronic Markets》 |
页码/总页数 | 207-217 / 11 |
语种/中图分类号 | 英语 / F713.36 TP3 |
关键词 | eWOM Poster Lurker Consumer product reviews |
DOI | 10.1007/s12525-013-0149-z |
馆藏号 | TP-222 |