摘要 : Management theory has been heavily influenced by Simon's concept of bounded rationality, so much so that bounded rationality has become a first principle in many modern theories of management and organization. But this influence h... 展开 Management theory has been heavily influenced by Simon's concept of bounded rationality, so much so that bounded rationality has become a first principle in many modern theories of management and organization. But this influence has come at a price. It has devolved into a view of managers as "small brains" myopically trapped in local environments. We take issue with small-brained management theory, and argue that the time is ripe to refashion the microfoundations of managerial cognition into a "big-brained" alternative. 收起