摘要 : New product development (NPD) is one of the most important processes for firms toincrease their profit and competitiveness. This study presents the result of a comparisonstudy between Taiwan and Indonesia industry in the employmen... 展开 New product development (NPD) is one of the most important processes for firms toincrease their profit and competitiveness. This study presents the result of a comparisonstudy between Taiwan and Indonesia industry in the employment of evaluation criteria forNPD process. This study is guided by a stage-gate process to derive a structured NPDperformance evaluation framework. In this study, we use 20 evaluation criteria that aregrouped into five dimensions, market-, financial-, product-, process-, and intuition-basedmeasures. Based on a sample of 148 industrial firms, the findings of the study presentguidelines for R&D managers as measuring product development and employing appropriateevaluation dimensions for effectiveness and efficiency in NPD related decisionmaking. 收起