摘要 : This paper explores the implications of market segmentation on firm competitiveness. In contrast to earlier work, here market segmentation is minimal in the sense that it is based on consumer attributes that are completely unrelat... 展开
作者 | Andrea Galeotti Jose Luis Moraga-Gonzalez |
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作者单位 | |
期刊名称 | 《International journal of industrial organization》 |
页码/总页数 | p.1106-1119 / 14 |
语种/中图分类号 | 英语 / C93 |
关键词 | segmentation advertising oligopoly price dispersion price discrimination |
馆藏号 | C-130 |