摘要 : Purpose - The main purpose of this paper is to explore the challenges that Wal-Mart may face as it expands into the Indian retail market. Wal-Mart's failures in Germany and South Korea are analyzed to identify learnings that could... 展开
作者 | Jaya Halepete K.V. Seshadri Iyer Soo Chul Park |
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作者单位 | |
期刊名称 | 《International Journal of Retail & Distribution Management》 |
页码/总页数 | p.701-713 / 13 |
语种/中图分类号 | 英语 / F7 |
关键词 | India retailing cross-cultural studies international business supermarkets |
馆藏号 | F-088 |