摘要 : Purpose - This paper aims at investigating and uncovering the potential effect of exporters' market orientation upon international business relationship with particular emphases on cooperation, dependence, and relationship distanc... 展开
作者 | Olimpia C. Racela Chawit Chaikittisilpa Amonrat Thoumrungroje |
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作者单位 | |
期刊名称 | 《International marketing review》 |
页码/总页数 | p.144-163 / 20 |
语种/中图分类号 | 英语 / F7 |
关键词 | market orientation cross-cultural studies exports international business |
馆藏号 | F-126 |