摘要 : Pet expenditures have doubled over the past ten years, reflecting the growing involvement of Americans and their pets. The goal of this research was to explore the meanings and roles pets play in peoples' lives. Consumers caring f... 展开
作者 | Jill Mosteller |
---|---|
作者单位 | |
期刊名称 | 《Journal of Business Research》 |
页码/总页数 | p.512-521 / 10 |
语种/中图分类号 | 英语 / F7 |
关键词 | animal companions pets consumers acquisition relationships |
馆藏号 | F-095 |