摘要 : Purpose - The emergence of integrated marketing communications (IMC) has become a significant example of development in the marketing discipline. It has influenced thinking and acting among all types of companies and organizations... 展开
作者 | Olof Holm |
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作者单位 | |
期刊名称 | 《Corporate communications》 |
页码/总页数 | p.23-33 / 11 |
语种/中图分类号 | 英语 / C |
关键词 | marketing communications marketing strategy competitive strategy sweden |
馆藏号 | C-049 |