摘要 : In the marketing literature, the influence of a place-of-origin indication on the evaluation of products has been studied with little consideration for the image of the place of origin as a separate construct. Although effects of ... 展开
作者 | Koert van Ittersum Math J.J.M. Candel Matthew T.G. Meulenberg |
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作者单位 | |
期刊名称 | 《Journal of Business Research》 |
页码/总页数 | p.215-226 / 12 |
语种/中图分类号 | 英语 / F7 |
关键词 | region of origin product-specific regional image regional product product evaluation |
馆藏号 | F-095 |