摘要 : E-tailers are now capable of customising prices for an individual buyer or a group of buyers who exhibit similar behavioural traits and perceived ability to pay. Tailoring prices based on personal information may evoke unanticipat... 展开
作者 | Vijay Victor Robert Jeyakumar Nathan Maria Fekete-Farkas |
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作者单位 | |
期刊名称 | 《International Journal of Technology Marketing》 |
总页数 | 43 |
语种/中图分类号 | 英语 / F405 |
关键词 | Personalised pricing Online marketing E-commerce Electronic commerce Consumer behaviour Digital footprints India Malaysia |
馆藏号 | N2008EPST0010425 |