摘要 : Background: A firm must identify its key competitors (those that belong to the same competitive group), especially when operating in highly competitive industries, such as drug products. Experts who prescribe products to the final... 展开
作者 | Veronica Tejero-Martos Natalia Vila Inés Küster |
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期刊名称 | 《Expert review of pharmacoeconomics & outcomes research》 |
总页数 | 12 |
语种/中图分类号 | 英语 / R9 |
关键词 | Retailing competitive group pharmaceutical evaluation categorization prescribers |
馆藏号 | N2007EPST0001917 |