摘要 : Purpose - The purpose of this paper is to develop a conceptual model that explains the most important factors affecting mobile banking adoption for Lebanese banking customers.
| 期刊名称 | 《Ecological restoration 》 |
|---|---|
| 总页数 | 16 |
| 语种/中图分类号 | 英语 / Q14 |
| 关键词 | Mobile banking Resistance to change Consumer behaviour Internet marketing |
| 馆藏号 | N2008EPST0001197 |
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