国际刊号:
1350-231X
序号 | 标题 | 作者 | 起始页 | 操作 |
---|---|---|---|---|
1 | Conceptualising attitudes towards brand genuinuity: scale development and validation | 't Hart, Brian, Phau... | 327 | |
2 | Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands | Kasilingam, Dharun, Ajitha... | 341 | |
3 | Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust | Quaye, Emmanuel Silva, Taoana... | 363 | |
4 | Employee and visitor interactions in museums as a driver to convey the museum brand identity: an exploratory study approach from Picasso museums | Ferreiro-Rosende, Erica, Morere-Molinero... | 383 | |
5 | Brand attachment: a review and future research | Shimul, Anwar Sadat | 400 | |
6 | Organizational resilience and internal branding: investigating the effects triggered by self-service technology | Biedenbach, Galina, Biedenbach... | 420 | |
7 | Slow fashion branding: understanding what consumers value most (Retraction of Vol 29, Pg 141, 2022) | Jung, Sojin, Jin... | 434 |