期刊信息

国际刊号:

1533-2667

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序号 标题 作者 起始页 操作
1 Perceived Brand Relationship Orientation: Conceptual Analysis and Dimensions Identification Kamilia Bahia, Hanene Babay 1
2 Transfer of Autonomous Sensory Meridian Response (ASMR) to Relationship Marketing: Potential Effects on Perceived Customer Intimacy Henrietta Leonie Pilny, Marie-Christin Papen, Thomas Niemand 29
3 A Serial Mediation Model for Investigating the Impact of e-CRM Services on Customer Loyalty in the Indian Healthcare Industry Pratyancha Singh, Vinod Kumar, Sonia Kataria 62
4 Understanding Consumer Brand Love, Brand Commitment, and Brand Loyalty Amy Wong 87
5 The Effect of Bonding, Responsiveness and Communication on Customer Retention: The Mediating Role of Customer Satisfaction Gebeyehu Jalu Negassa, Gurudutta Pradeep Japee 115
6 SNUX2.0: A Social Network Model for Cohort Behavior Analysis as Support for Purchasing Tourism Products and Services Celia Ramos, Joao Rodrigues 132
7 Thinking of the Firm: How the Firm's Benefit Influences Consumer Normative Expectations for Change Thomas A. Burnham 152
8 How Does Social Media Influencer Credibility Blow the Promotional Horn? A Dual Mediation Model Muhammad Haroon Shoukat, Kareem M. Selem, Syed Asim Shah 172
9 Impact of Financial and Nonfinancial Constructs on Customer Lifetime Value (CLV): U.S. Retailer's Perspective Eklou R. Amendah, Amarpreet Kohli, Nihar Kumthekar... 202
10 Digital Orientation and Company's Performance. The Mediating Role of Relational Capacity Pedro Mendonca Silva, Jose Freitas Santos, Renata Pego 238