国际刊号:
1450-2194
出版周期:
3 times a year
序号 | 标题 | 作者 | 起始页 | 操作 |
---|---|---|---|---|
1 | Integrated marketing communications: Effects of advertising-sponsorship strategic consistency | Angeles Navarro, Maria Sicilia, Elena Delgado-Ballester | 223 | |
2 | Building brand equity: the genetic coding of Mediterranean brands | Maria Teresa Cuomo, Gerardo Metallo, Debora Tortora... | 237 | |
3 | Can retail bank-client relationships be developed online? | Myria Ioannou, Judy Zolkiewski | 254 | |
4 | Climate change: a social and commercial marketing communications challenge | Ken Peattie, Sue Peattie, Cerys Ponting | 270 | |
5 | Men and women as public relation managers in Greece and Turkey: A comparison study of background variables, job-related factors and activities | G. George Panigyrakis, G. Athanasios Poulis | 287 | |
6 | Cypriot parental perceptions of children's internet usage: An investigation of motivations and barriers | Wen-Ling Liu, Philip Kitchen, Argyris Moskovos | 304 |