摘要 : The present study was carried out during 2016-17 to analyze the attitude and usefulness of mobile messages for dissemination of agricultural and related information. One hundred and twenty registered farmers were selected for the ... 展开 The present study was carried out during 2016-17 to analyze the attitude and usefulness of mobile messages for dissemination of agricultural and related information. One hundred and twenty registered farmers were selected for the study in Doddaballapura and Hosakote taluks of Bangalore Rural District in Karnataka state. A larger proportion of the farmers interviewed were of young age, studied up to high school, possessing semi- medium farm size with medium level of livestock possession, achievement motivation, social participation and extension participation. The results revealed that an equal number of farmers (34.17% each) expressed the usefulness of message as less and medium level, while 31.66 per cent of the farmers perceived the usefulness ofmessages as most useful. It was also found that majority of farmers were reading the short message service (SMS) regularly. The major constraint faced by the farmers were difficult in clarification of doubts and understanding the technical words. The important suggestion of the farmers was that the service providers should send SMS on need based and latest farm technologies. 收起