摘要 : Social media offers an approach to communicating which enforces many of the key principles of effective risk communication, such as timeliness and openness. However, the use of social media is not without its challenges. To ensure... 展开 Social media offers an approach to communicating which enforces many of the key principles of effective risk communication, such as timeliness and openness. However, the use of social media is not without its challenges. To ensure effective messages are communicated to the public during times of food risk/crises, it is imperative that sources of such information are cognisant of the role played by both traditional and social media. This paper discusses these issues and highlights some results from the recent European Commission-funded FoodRisC project - Perceptions and communication of food risk/benefits across Europe. 收起