摘要 : Abstract Despite the promise of augmented reality (AR) and virtual reality (VR) to help experiential retailers align online and offline experiences, guidance on choosing or combining these technologies is lacking. In three experim... 展开
作者 | Tim Hilken Mathew Chylinski Debbie I. Keeling Jonas Heller Ko Ruyter Dominik Mahr |
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作者单位 | |
期刊名称 | 《Psychology & marketing》 |
总页数 | 13 |
语种/中图分类号 | 英语 / B849 |
关键词 | augmented reality experiential retail mental imagery online retailing retail strategy virtual reality |
馆藏号 | N2008EPST0006476 |