摘要: Brand culture connotation enhances the brand's value-added ability and competitiveness. On the basis of clarifying brand concept and brand culture, this paper probes into the most important quality factors in the brand culture ele... 展开
作者 | Wu Zhixin | ||
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作者单位 | |||
文集名称 | 2nd International Conference on Management, Education and Social Science | ||
出版年 | 2018 | ||
出版社/出版地 | Curran Associates, Inc. / New York | ||
会议名称 | International Conference on Management, Education and Social Science | ||
开始页/总页数 | 161 / 4 | ||
会议日期/会议地点 | 20180623-24 / Qingdao | 会议年/会议届次 | 2018 / 2nd |
中图分类号 | C1-53 | ||
关键词 | Brand Brand culture Internet of Things thinking Advertising path | ||
馆藏号 | N2018112100223493 |