摘要 : This paper examined the effect of brand orientation and market orientation on the performance of service firms in Ghana. The paper used a quantitative cross-sectional survey design and convenience sampling technique to select 550 ... 展开
作者 | Narh~ Linda Odoom~ Raphael Mahmoud~ Mahmoud Abdulai Tweneboah-Koduah~ Ernest Yaw |
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作者单位 | |
期刊名称 | 《Journal of Brand Management》 |
总页数 | 15 |
语种/中图分类号 | en / T-1 |
关键词 | Brand orientation Market orientation Branding Service RESOURCE-BASED VIEW ENTREPRENEURIAL ORIENTATION FINANCIAL PERFORMANCE BUSINESS PERFORMANCE MEDIATING ROLE IMPACT INNOVATION SMES CAPABILITIES ANTECEDENTS |
馆藏号 | N2008EPST0006226 |