摘要 : In India, nothing but Cadbury chocolate should accompany a Bollywood film, whilst elsewhere in the world Nestle has cornered a big slice of the market for confectionery sharing bags in cinemas. Move into art picture houses and you... 展开 In India, nothing but Cadbury chocolate should accompany a Bollywood film, whilst elsewhere in the world Nestle has cornered a big slice of the market for confectionery sharing bags in cinemas. Move into art picture houses and you find a different market entirely, with a vast array of snacks selling well. Catherine Quinn investigates what makes the perfect movie confection. Whilst confectioners are often all too aware which snacks sell at their nearest multiplex, cinematic sweets can offer a more diverse trade avenue than commonly realised. Although getting a listing for a major cinema chain is seen as the reserve of large corporate brands, in reality cultural variations can make for a wide range of opportunities. 收起