摘要: The process of transition to a post-industrial society in the global economy has led to the rapid development of information technology and,in particular,the Internet,which has become a condition for the emergence of a new sector ... 展开 The process of transition to a post-industrial society in the global economy has led to the rapid development of information technology and,in particular,the Internet,which has become a condition for the emergence of a new sector of the economy-e-commerce. Appearing in the early1960's in the field of airline trade,electronic commerce received its official definition in September1988as part of the World Trade Organization.In the modern period,e-commerce is a multifaceted phenomenon that requires close attention from researchers. E-commerce opens up new horizons for business development,which is why the presence of an e-commerce system is a prerequisite for the formation,growth and development of the country's economy.Throughout the world,the turnover of electronic commerce is increasing annually at a fairly high pace,since the electronic environment provides great opportunities for promoting goods. Currently,China is the leader in this industry.Its peculiarity lies in the fact that the main share in the e-commerce market belongs to the Alibaba Group holding,which includes several online sites aimed at a specific group of partners and customers.In Russia,e-commerce is growing rapidly,but still it is a relatively young area in the Russian economy.The Business to Consumer(B2C)model is the most rapidly growing area.E-commerce in Russia and China as the basis of electronic business at the present stage contains a number of surveys,therefore,the analysis and identification of its structural elements,the main trends and patterns,and especially in Russia as a young market,is a prerequisite for the further development of the Chinese and Russian B2C models of e-commerce. 收起