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Sport marketing strategies through the analysis of sport consumer behavior and factors influencing attendance

[学位论文]

Lee, Jeoung Hak
University of Minnesota

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ISBN	9780599671454
作者	Lee, Jeoung Hak	授予学位单位	University of Minnesota
导师	Anderson, Bruce D.	学位	Ph.D.
学科	Physical education Management Marketing Recreation	国籍	US
页码/总页数	124 p. / 124	出版年	2000
中图分类号	O4-4, F7, F7, G24
关键词	Attendance Consumers Marketing Professional sports Sport

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