| ISBN | 9781109780642 | ||
|---|---|---|---|
| 作者 | Ratchford, Mark. | 授予学位单位 | University of Colorado at Boulder. |
| 导师 | Chakravarti, Dipankar,;He, Chuan;Sinha, Atanu R.,;Herr, Paul;Leach, Chris | 学位 | Ph.D. |
| 学科 | Business Administration Marketing. Economics Commerce-Business. | 国籍 | US |
| 页码/总页数 | 216 p. / 216 | 出版年 | 2010 |
| 中图分类号 | F7, F7 | ||
| 关键词 | Business networks Cooperative game theory Joint ventures Managerial biases Marketing channels Strategic alliances | ||
