摘要 : Generative artificial intelligence tools have found a wide range of uses in marketing. This article delves into how these tools are transforming three key areas of marketing: personalization, insight generation, and content creation.
| 作者 | Nir Kshetri |
|---|---|
| 作者单位 | |
| 页码/总页数 | 71-75 / 5 |
| 语种/中图分类号 | 英语 / TN |
| 关键词 | Costs Automation Scalability Chatbots Artificial intelligence Task analysis Generative adversarial networks Artificial intelligence Market research |
| DOI | 10.1109/MITP.2023.3314325 |
| 馆藏号 | IELEP0149 |
