摘要 : Purpose The aim of this research work is to consider the relevance of corporate social responsibility (CSR)-related social media communication in franchise networks, with a focus on the perceptions and expectations of franchisors ... 展开
作者 | Hanene Oueslati Saloua Bennaghmouch-Maire Martine Deparis Marie-Catherine Paquier |
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作者单位 | |
期刊名称 | 《International Journal of Retail & Distribution Management》 |
页码/总页数 | 1352-1370 / 19 |
语种/中图分类号 | 英语 / F7 |
关键词 | CSR communication Franchise networks Corporate social responsibility |
DOI | 10.1108/IJRDM-10-2022-0403 |
馆藏号 | F-088 |