摘要 : Purpose The purpose of this study is to segment mobile wallet users using a finite mixture partial least squares (FIMIX-PLS) approach and evaluate the unobserved heterogeneity across segments.Design/methodology/approach Partial le... 展开
作者 | Himanshu Joshi Deepak Chawla |
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作者单位 | |
期刊名称 | 《International journal of bank marketing》 |
页码/总页数 | 210-236 / 27 |
语种/中图分类号 | 英语 / F8 |
关键词 | India Segmentation TAM PLS-SEM FIMIX-PLS Mobile wallet |
DOI | 10.1108/IJBM-03-2022-0132 |
馆藏号 | F-285 |