摘要 : Ample body of evidence suggests the presence of a direct relationship between corporate social responsibility (CSR) orientation and firm performance. However, this finding seems spurious and imprecise, likely due to missing interv... 展开
作者 | Salam~ Mohammad Asif Abu Jahed~ Mohammed Palmer~ Todd |
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作者单位 | |
期刊名称 | 《Industrial marketing management》 |
页码/总页数 | 1-13 / 13 |
语种/中图分类号 | 英语 / F4 |
关键词 | CSR orientation Firm performance Customer satisfaction Customer loyalty B2B markets PLS-SEM Middle East and Africa (MEA) Saudi Arabia |
DOI | 10.1016/j.indmarman.2022.09.013 |
馆藏号 | F-116 |