摘要 : Purpose The Covid crisis led to a huge worldwide shift in consumer behavior. In response, Walmart’s revised business strategy promoted their online delivery service known as Walmart Plus. This study aims to critique the potential ... 展开
作者 | Art T. Weinstein Kristen Anti Esteban Ochoa |
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作者单位 | |
期刊名称 | 《Journal of business strategy》 |
页码/总页数 | 381-390 / 10 |
语种/中图分类号 | 英语 / F7 |
关键词 | Marketing strategy E-commerce Customer value Online shopping Walmart Retail management Grocery industry |
DOI | 10.1108/JBS-07-2021-0133 |
馆藏号 | f-241 |