摘要 : This paper presents a framework-based systematic review of existing research to understand the purchase behaviour of consumers for life insurance products. The TCM framework is adopted to provide an organized review of the theory,... 展开
作者 | Bhatia~ Ritika Bhat~ Anil K. Tikoria~ Jyoti |
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作者单位 | |
期刊名称 | 《International Journal of Consumer Studies》 |
页码/总页数 | 1149-1175 / 27 |
语种 | 英语 |
关键词 | behavioural biases consumer purchase behaviour life insurance life insurance demand |
DOI | 10.1111/ijcs.12681 |
馆藏号 | F-223 |