摘要 : In retailing, it is recognized that prominent differences exist between generational cohorts. As such, analysis of varying patterns of personality traits and their effects between generations is essential for understanding consume... 展开
作者 | Lissitsa~ Sabina Kol~ Ofrit |
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作者单位 | |
期刊名称 | 《Electronic Commerce Research》 |
页码/总页数 | 545-570 / 26 |
语种/中图分类号 | 英语 / TP3 |
关键词 | Baby boomers Generation X Generation Y Generation Z Hedonic products Personality traits |
DOI | 10.1007/s10660-019-09381-4 |
馆藏号 | TP-257 |