摘要 : Product affinity segmentation discovers groups of customers with similar purchase preferences for cross-selling opportunities to increase sales and customer loyalty. However, this concept can be challenging to implement efficientl... 展开
作者 | Lili Zhang Jennifer Priestley Joseph DeMaio Sherry Ni Xiaoguang Tian |
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作者单位 | |
期刊名称 | 《Big Data》 |
页码/总页数 | 132-143 / 12 |
语种/中图分类号 | 英语 / TP3 |
关键词 | cross-selling product affinity segmentation market basket analysis community detection bipartite graph |
DOI | 10.1089/big.2020.0044 |
馆藏号 | TP-736 |