摘要 : Purpose - The purpose of this paper is to describe five key lessons learned from a decade of studying how scientists and science communicators think about communication strategy. Design/methodology/approach - The paper is based on... 展开
作者 | John C. Besley |
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作者单位 | |
期刊名称 | 《Journal of communication management》 |
页码/总页数 | 155-161 / 7 |
语种 | 英语 |
关键词 | Organizational communication Strategic communication Communication strategy Communication goals |
DOI | 10.1108/JCOM-03-2020-0022 |
馆藏号 | C-183 |