摘要 : The article addresses consumer ethnocentrism (CET) and consumer decision-making styles (CDMS) of young-adult consumers. We explore the level of between- and within-regional differences in CDMS in East Asia and Central and Eastern ... 展开
作者 | Raskovic~ Matevz Ding~ Zhonghui Hirose~ Morikazu Zabkar~ Vesna Fam~ Kim-Shyan |
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作者单位 | |
期刊名称 | 《Journal of Business Research》 |
页码/总页数 | 496-507 / 12 |
语种 | 英语 |
关键词 | Young-adult consumers Consumer ethnocentrism Consumer decision-making styles Segmentation Regions East Asia Central and Eastern Europe Cosmopolitanism |
DOI | 10.1016/j.jbusres.2019.04.013 |
馆藏号 | F-095 |