摘要 : Our work highlights the importance of using disaggregated demand information at store level to improve sales forecasts and stock allocation during sales promotions. Monte Carlo simulation and optimisation modelling were used to es... 展开
作者 | Sheraz Alam Malik Andrew Fearne Jesse O'Hanley |
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作者单位 | |
期刊名称 | 《International journal of value chain management》 |
页码/总页数 | 339-357 / 19 |
语种/中图分类号 | 英语 / C93 |
关键词 | sales promotions demand forecasting Monte Carlo simulation stock allocation optimisation supermarket loyalty card data |
DOI | 10.1504/IJVCM.2019.103271 |
馆藏号 | C-179 |