摘要 : When did all of this prattle about globalization start and why are the perspectives so profoundly different? Why might it seem that many of these diverging viewpoints are frequently driven by globally untested scholars and practit... 展开 When did all of this prattle about globalization start and why are the perspectives so profoundly different? Why might it seem that many of these diverging viewpoints are frequently driven by globally untested scholars and practitioners alike? What is globalization and how do we best teach this important idea with integrity and objectivity - particularly to the entrepreneur? This paper provides a framework aimed at minimizing scholarly and journalistic bias while also maximizing the entrepreneur's strategic intent to globalize their firm. Broadly, the paper is an exercise in consolidation of the multitude of ideas contained in the contextual, theoretical and strategic application of globalization. The target reader is the teacher of globalization and the practitioner of enterprise in the global marketplace. At its core, the paper is meant to be insightful to both new and seasoned readers of the topic of globalization as well as instructive to anyone interested in, responsible for, and accountable to globalization - its meaning, methods and consequences. The paper ascends in three stages. Stage one frames the historical context addressing the question - what is globalization? Stage two clarifies the often missing and misguided theoretical framework addressing the question - what explains the rationale for globalization? Stage three solidifies the entrepreneur's strategic portfolio addressing the question - how to best compete in the market dominated by globalization? The industrious reader might ask, 'these questions have been answered before, have they not?' Perhaps, but the swell of disjointed, transdisciplinary, normative academic and journalistic literature leaves the serious thinker with a distorted tool kit by which to understand and practice this widely claimed concept. The paper concludes with a reflection on why a consolidation can be helpful to the entrepreneur by explaining not what globalization ought to be, but what it is. 收起