摘要 : This study focuses on big data, including data from social networking sites (SNS), and data that can complement prior researches on TV viewing rate prediction. The paper analyzes the variables, which influence the average minute r... 展开
作者 | Ahn~ Jongchang Ma~ Kyungran Lee~ Ook Sura~ Suaini |
---|---|
作者单位 | |
期刊名称 | 《Information systems frontiers》 |
页码/总页数 | 411-420 / 10 |
语种/中图分类号 | 英语 / TP |
关键词 | SNS Big data TV rating CGM AMR SHR |
DOI | 10.1007/s10796-016-9659-5 |
馆藏号 | O-098 |