摘要 : Facing the risk of being perceived as old-fashioned and outdated, luxury brands need to seek novel ways of providing brand experiences while reaching out to both existing and new target groups. This study investigates the effectiv... 展开
作者 | Klein~ Jan F. Falk~ Tomas Esch~ Franz-Rudolf Gloukhovtsev~ Alexei |
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作者单位 | |
期刊名称 | 《Journal of Business Research》 |
页码/总页数 | 5761-5767 / 7 |
语种 | 英语 |
关键词 | Pop-up brand store Experiential retail Brand experience Customer experience management Brand familiarity Luxury brand |
DOI | 10.1016/j.jbusres.2016.04.172 |
馆藏号 | F-095 |