摘要 : Value-expressive brands' success stem largely from self-congruity between their brand personalities and targeted consumers' self-concepts (Aaker, 1997). Over 100 conceptual and empirical articles highlight self-congruity's effect ... 展开
作者 | Alexandra Aguirre-Rodriguez Michael Bosnjak M.Joseph Sirgy |
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作者单位 | |
期刊名称 | 《Journal of Business Research》 |
页码/总页数 | 1179-1188 / 10 |
语种 | 英语 |
关键词 | Self-image congruence Self-congruity Image congruence Brand personality Meta-analaysis |
DOI | 10.1016/j.jbusres.2011.07.031 |
馆藏号 | F-095 |