摘要 : Current measures of market orientation do not systematically capture the quality of market-oriented behaviors [MOBs] (Jaworski BJ, Kohli AK. Market orientation: review, refinement, roadmap. Journal of Market Focused Management 199... 展开
作者 | John W. Cadogan Anne L. Souchon David B. Procter |
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作者单位 | |
期刊名称 | 《Journal of Business Research》 |
页码/总页数 | p.1263-1277 / 15 |
语种/中图分类号 | 英语 / F7 |
关键词 | market orientation quality operationalization measurement reflective indicators formative indicators index validation performance diagnostic tool |
馆藏号 | F-095 |